Industry News and Insights
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Personal Care
How to Compare Digital Marketing Agencies for Beauty & Wellness Brands in 2026
TL;DR — Key takeaways The single biggest blind spot in beauty marketing isn’t channel mix or creative quality — it’s brands benchmarking against the wrong competitor entirely. A prestige beauty brand that only compares itself to other prestige distributors is missing the Korean skincare brands, LatAm beauty startups, and 2M-follower… View Article
Why Your Media Buying Is Underperforming in 2026 (And It’s Probably Not the Platform’s Fault)
TL;DR — Key takeaways The platform running your campaign is not optimizing for your KPI — it’s optimizing for its own revenue. Publishers and programmatic vendors are built to maximize their inventory’s take, not to find your best consumer, and that misalignment is the root cause behind most “underperforming” media… View Article
The Streaming Wars in 2026: Netflix, Disney, Amazon, Paramount and Why “Who Wins” Is the Wrong Question Now
TL;DR — Key takeaways The streaming wars aren’t a three-way horse race anymore. Netflix (325M+ global subscribers), Disney+ (132M, last disclosed), and Amazon Prime Video (subscriber count undisclosed since 2021, estimated 200M+) are no longer competing only against each other — they’re competing against aggregators and bundles that now control… View Article
Personal Care
Digital Marketing Strategies for Personal Care Companies in the US (2026 Playbook)
Personal care and beauty brands win in 2026 with a distributor-aligned social strategy, not paid media alone. Key takeaways: InPulse Digital’s Mexico & Brazil launch for a Coty-owned prestige beauty brand paired social content with distributor training and grew in-market brand presence while strengthening local retail relationships. The three levers… View Article
Latin AmericaNewsStrategy
Compare Digital Marketing Agencies for Latin American Market Entry (2026 Guide)
TL;DR — Key takeaways The agencies most often compared for US-to-LatAm expansion fall into two camps: global networks (Publicis, Dentsu, SAMY Alliance) offering multi-market media infrastructure, and LatAm-native strategy shops (InPulse Digital, Sherlock Communications, Tuatara) offering deeper cultural fluency and faster localization. Consumer research before launch is non-negotiable — InPulse… View Article
FintechNews
How digital assets are reshaping LATAM’s financial infrastructure
The next leap in digital asset adoption could go largely unnoticed. If it works well, it will stop feeling like “technology” and simply become the way money moves in our everyday lives. That was one of the ideas running through the conversations at LATAM Digital Assets CONF 2026, organized by… View Article
10 Best App Marketing Agencies in 2026
A ranked, sourced look at the agencies actually driving app installs and revenue right now — from dedicated ASO consultancies to LATAM-focused programmatic specialists to a full-service GTM team for app-based businesses. View Article
Latin AmericaNews
Translation vs Localization: Why Localization Is the Key to Expanding Into Latin America
Key Takeaways Localization goes beyond translation. It means adapting your visuals, messaging, customer support, offers, and payment methods to fit each local market. Latin America is not one market. The region is made up of more than 20 countries, each with its own culture, language, customer behavior, and market expectations.… View Article
10 Best Marketing Agencies in Miami & South Florida in 2026
A ranked, sourced look at the agencies actually building brands out of Miami and South Florida right now — from Cannes-winning multicultural creative shops to boutique PR firms to a growth-and-GTM team built for US Hispanic and Latin American audiences. View Article
AIDigital transformationMusicNews
Combating Fraud and Stream Manipulation in the AI Era
As artificial intelligence (AI) continues to reshape the music industry, fraudulent activities, especially stream manipulation, have become major concerns. The rise of AI-generated content brings both creative opportunities and ethical challenges, making it crucial to establish robust safeguards that protect artists, platforms, and audiences alike. The Growing Threat of Stream… View Article
InfluencersSocial Media
Influencers, UGC and Performance: Where Data Becomes Impact
We see Influencer marketing as the opportunity to use content, messaging, and credibility to drive real results. For years, the industry measured success through likes and follower counts, and brands filled their rosters with profiles that looked massive on paper but delivered weak performance. Today, what matters is not who… View Article
Top Media & Streaming Marketing Agencies in 2026
A ranked, sourced look at the agencies actually growing streaming subscribers and entertainment brand reach right now — from global AI-driven production networks to Hollywood trailer specialists to a growth team built for LatAm entertainment audiences. View Article
Social Media
From filters to content: the unstoppable rise of TikTok in LATAM
Pandemic Effect The pandemic created the perfect conditions for a new era in social media. We moved away from Instagram’s hyper-edited universe built on photos, poses and filters, and toward a more human, spontaneous and direct space: the camera turned on, connecting through everyday moments, knowledge or talent. For those… View Article
FintechLatin AmericaTrends
Fintech Industry in Argentina: Key Insights, Trends, and Growth Opportunities
Argentina’s fintech industry is entering a unique stage of consolidation. With 939 active companies, the country shares regional leadership with Brazil (1.481) and Mexico (1.104), positioning itself as one of Latin America’s most innovative financial ecosystems. This maturity was evident at the Argentina Fintech Forum, where the local chamber presented… View Article
10 Best Beauty & Personal Care Marketing Agencies in 2026
A ranked, sourced look at the agencies actually building beauty brands right now — from packaging-and-brand specialists to TikTok-native creative shops to Miami-based teams built for the multicultural and Latin American beauty market. View Article
AnnouncementsNewsTeam
INPULSE is a 2025 Clutch Global Award Winner
INPULSE has been recognized as a 2025 Spring Clutch Global Award winner for our excellence in digital marketing services. This honor places us among the top 15 digital marketing service providers worldwide on Clutch, the leading global marketplace of B2B service providers. This award recognizes and validates our hard work… View Article
Digital transformationNewsStrategyTrends
The Beauty of Being Real: 2025 Personal Care Trends in Mexico
It’s 2025 and you’re scrolling… TikTok Shop is out to take over the world, or at least its competition. And one thing’s for sure: beauty is its biggest bet. This year, beauty and personal care products already account for over $2.49 billion dollars in TikTok Shop’s global sales. No doubt… View Article
10 Best Fintech Marketing Agencies in 2026
A ranked, sourced look at the agencies actually moving fintech growth metrics right now — from full-funnel growth shops to GEO-native SEO specialists to Miami-based teams built for the multicultural and Latin American fintech market. View Article
Digital transformationMusicNewsTrends
El día que Taylor Swift agitó TikTok (Y por qué importa más de lo que crees para tu plan de Marketing)
De repente, en pleno verano americano, un día cualquiera de junio, Taylor Swift sale de las sombras y se presenta en un concierto benéfico en Nashville para Tight End University. Horas después, TikTok se inunda de videos, reacciones y comentarios de fans. Y así nomás, con un simple “Shake It… View Article
NewsSocial Media
Hashtags Aren’t What They Used to Be — And That Matters
There was a time when hashtags were enough to earn visibility. Drop a few trending ones, wait for likes, and trust the reach. But things have changed. Today, visibility on social is driven by more complex, organic signals. The rules of the digital game have shifted, and understanding them is… View Article
FintechNews
Top Marketing Firms Specializing in Financial Technology: A 2026 Buyer’s Guide
The fintech marketing firms worth comparing in 2026 split into three groups: category specialists, full-funnel growth agencies with fintech case studies, and performance-only shops built for e-commerce. Key takeaways: Data-driven geotargeting and full-funnel budget allocation matter more in fintech than in most verticals — InPulse Digital’s work for Intermex, a… View Article
Digital transformationSocial MediaTrends
The Age of Authenticity and the Power of Organic Content
Losing the fear of speaking on camera and expressing our thoughts in our own words has become a powerful tool. It’s a simple act — but one with revolutionary impact. Because today, those who dare to speak up have something many still don’t understand: a voice. That boldness is disrupting… View Article
MusicNewsTrends
2025 Music Conference Radar
When we talk about the music business, it’s not just record labels and the artist’s team doing their part to build a fan community and elevate an artist’s music. If you’re in the industry, you know exactly what we’re talking about. The music business is about networking, discovering tools, unveiling… View Article
Strategy
Best Digital Marketing Agencies for Entertainment Brands in 2026: How to Compare and Choose
TL;DR — Key takeaways The entertainment agencies worth shortlisting in 2026 fall into three tiers: global holding-company networks (Publicis Groupe, Dentsu, Ogilvy/VML), streaming- and studio-specialist boutiques (InPulse Digital, Trailer Park Group, Situation Interactive), and platform-native shops built around one channel (TikTok/YouTube specialists). If your challenge is subscriber growth or engagement… View Article
Digital transformationNews
Challenges of Startups Growing or Expanding into the U.S.
Expanding into the U.S. market can be an exciting yet daunting prospect for any startup, especially for founders coming from Latin America. I had the opportunity to attend Startup Venezuela in Miami this week, and the experience offered some valuable insights into the unique challenges and opportunities that foreign founders… View Article
Social Media
Mexico: Latin America’s Advertising Powerhouse
Mexico has firmly established itself as one of the undisputed leaders in Latin America’s advertising industry. With rapid growth in digital advertising, a strong presence of global accounts, and clear influence on regional trends, Mexico’s media and marketing ecosystem is not only mature—it’s mission-critical for global brands. The country accounts… View Article
Social Media
5 Chilean Digital Agencies That Are Leading the Next Wave in 2025
In one of Latin America’s most connected and digitally mature markets, these agencies are setting the new standard. Chile’s digital marketing ecosystem is evolving fast—driven by hyperconnectivity, smarter media consumption, and brands demanding measurable growth. In 2025, digital advertising accounts for 54.1% of total media investment, with online and offline… View Article
NewsSocial Media
Digital Done Right: The U.S. Agencies Raising the Bar This Year
In one of the most competitive advertising markets on the planet, these agencies are leading with data, speed, and creative precision. The U.S. digital marketing space is evolving fast. Brands are demanding full-funnel strategies, tighter attribution, and creative that performs—not just entertains. Agencies that win in 2025 are those who… View Article
Digital transformationNewsSocial MediaStrategyTeam
Aligning KPIs with Brand Strategy for Measurable Success
Brand-Centric Measurement Ideas for brands to think about how to navigate the complexities of evaluation and measurement of their digital strategy, emphasizing the importance of alignment, focus, and authenticity of their KPIs. Aligning strategy, platforms, and content with Business Outcomes Brands often struggle with creating strategies that deliver measurable results… View Article
Social Media
Who’s Driving Digital Growth in Colombia? These 5 Agencies Are Leading the Shift
Colombia’s digital economy is booming—and these agencies are helping brands grow smarter and faster. With a mobile-first population, expanding e-commerce, and a highly social media-engaged culture, Colombia has become one of Latin America’s hottest digital markets. Brands here don’t just want reach—they want results, data, and cultural connection. “Digital ad… View Article
NewsSocial Media
The TikTok Ban: A Data-Driven Power Play
For months, the looming threat of a TikTok ban in the U.S. has sparked debates about digital sovereignty, national security, and the future of online platforms. While it may appear to be a straightforward issue of security, the real story lies beneath the surface: data has become the new oil… View Article
News
Scam Fake Job Offers Claiming to be from INPULSE
Unfortunately, we have detected cases where unauthorized individuals are using our company name and logo to offer fake jobs that result in scamming people out of money. We want to help you identify these fraudulent activities and protect yourself from potential losses. We will never ask for a payment. Never… View Article
Digital transformationSocial Media
These 5 Digital Agencies Are Changing the Game in Argentina
In one of the most creatively resilient markets in Latin America, these agencies are setting the pace for what’s next. Argentina has long been known as a hotbed for creativity—but in 2025, it’s also becoming a digital performance powerhouse. As brands demand smarter investment and faster impact, the agencies that… View Article
NewsSocial MediaStrategy
Unlocking LinkedIn: 7 Strategies to Get Your Posts Noticed Using Hashtags
Understanding Hashtags and Engagement on LinkedIn Imagine this: You’ve spent weeks crafting a LinkedIn campaign, carefully curating content, and creating a hashtag that you believe will resonate with your audience. The launch day arrives, and you post your first piece of content with eager anticipation. But as the hours pass… View Article
Digital transformationSocial Media
6 Key Gen Z differentiators in Mexico’s Market: What Brands Need to Know
Introduction: Gen Z in Mexico By 2025, Gen Z will make up over 25% of Mexico’s 130M population. A major shift in behavior and cultural trends has the power to permanently change market dynamics, a power that once belonged to the Millennials. Born into a digital world, this generation is… View Article
Social MediaStrategyTrends
From likes to love: Proven Organic Strategies for 2024
In digital marketing, organic communication strategies are making a grand comeback. Inspired by an insightful eMarketer study, we delve into our 10+ years and recent experience to identify the best organic communication strategies that can transform your brand’s online presence into a vibrant community. The Organic Marketing Revival Organic marketing… View Article
Digital transformationNews
The Legal Vacuum in AI & CGI Advertising: Challenges and Controversies
Artificial intelligence (AI) and computer-generated imagery (CGI) have revolutionized the advertising industry, offering unprecedented creative possibilities. However, these innovations have also exposed significant legal grey areas, particularly when it comes to using cultural heritage sites and the likenesses of public figures. The controversy surrounding HBO’s “House of the Dragon” in… View Article
NewsStrategy
What Is Growth Marketing And How To Do It The Right Way
In today’s highly competitive landscape, businesses need innovative strategies not just to attract and engage new users, but to expand their customer base. From this perspective, growth marketing has been established as a strategy for attaining long term success. The essence is based on leveraging data driven insights, experimentation and… View Article
NewsStrategy
How to Launch a Brand in the United States?
The United States has been the ultimate market for expansion for many companies due to the size of its economy and purchasing power. In particular, the Hispanic community (aka Latiné, Latinx) has grown to over 60 million consumers, who trend younger, and have a purchasing power of $3.4 trillion. As… View Article
Strategy
Brand Lift Study: What is It, Measurement, and Methodology
Meta, Google and other brand lift study options Understanding the impact of your campaigns is crucial for achieving success. When measuring performance campaigns, the KPIs can be as simple as ROAS or CAC (Customer Acquisition Cost), but how do you measure results for an awareness campaign? Tracking website or store… View Article
Digital transformationNewsPlatform updatesTrends
How To Use AI (Artificial Intelligence) For Digital Marketing?
Since the emergence of Artificial Intelligence (AI) in society, it has been adapted to various fields. In the age of communication, understanding how to use AI for digital marketing is exciting and filled with opportunities. More and more companies are adopting AI tools to enable efficient workflows and generate creative… View Article
NewsSocial MediaStrategy
Beauty Digital Marketing Trends: How to Level up in This Industry?
Digital marketing strategies in the beauty industry The digital marketing beauty industry has undergone significant changes in recent years, and in the digital era, it has taken on a fundamental role. The concept of beauty has been transformed, and major brands have had to adapt and even spearhead this change.… View Article
NewsPlatform updatesSocial Media
Banned Hashtags On Instagram: How To Avoid Them
Blocked and Shadowbanned Hashtags on Instagram 2023 In the world of social media, engagement rates can bring joy and frustration to many users. You may have experienced sudden drops in engagement without a clear explanation, leaving you perplexed and seeking answers. One potential reason behind these mysterious drops in engagement… View Article
Social MediaStrategy
Paid Media 101: The Essential Guide to Effective Advertising
Our amazing media team recently gave an agency-wide master class on digital paid media advertising. We loved it so much we decided to create this guide to Paid Media Strategy 101. Below we explore the fundamentals of paid media and how it can be effectively used to achieve your marketing… View Article
NewsPlatform updates
Top Digital Marketing Tools for Looker Studio Dashboards
In today’s digital age, businesses generate vast marketing and advertising data. However, organizing and presenting this data concisely and meaningfully can be a challenge. This is where Looker Studio comes in. Looker Studio is a powerful tool that provides data-driven digital marketers with various benefits and capabilities to enhance their… View Article
NewsStrategy
How to measure KPI performance? A Step-by-Step Guide
KPI: how to define, importance, examples, and more KPIs, or Key Performance Indicators, hold tremendous significance in business. According to a survey by Gartner, 87% of organizations utilize KPIs to monitor and evaluate their performance. Tracking KPIs is paramount for data-driven decision-making and optimizing marketing strategies. A study by Forbes… View Article
Digital transformationNewsPlatform updatesTrends
ChatGPT Prompt Guide: Crafting Effective Prompts for AI Writing
How to write prompts for ChatGPT and other AI? How to write prompts for ChatGPT and other artificial intelligence systems requires humans to create meaningful and relevant inquiries to provide the desired outcomes. These inquiries, called prompts, are the primary factors affecting the quality of content produced by ChatGPT and… View Article
NewsStrategyTrends
Brands and PRIDE: Key Takeaways to Avoid Rainbow Washing
Increasingly, brands participate in the Pride movement to express support for the LGBTQ+ community, especially in June, Pride Month. However, they often fall into the trap of “Rainbow Washing”, a practice involving symbolic use of rainbow colors and support for the LGBTQ+ community only during this month, without sustained commitment… View Article
NewsPlatform updatesSocial Media
Unveiling the TikTok Product Roadmap 2023: New Features and Innovations
TikTok continues to evolve its advertising offering and provide exciting opportunities for brands. The TikTok Product Roadmap for 2023 promises a host of innovative features and tools designed to empower advertisers and enhance their campaigns. Here are the top 8 features announced by TikTok, that will shape the advertising landscape.… View Article
Digital transformationNewsPlatform updatesStrategy
The Best 10 Influencer Marketing Platforms You Should Know
Discover the Best Tools to Boost Your Influencer Marketing Strategy in 2023 Brands have found a way to promote their products and services through influencer marketing. By joining forces with these influencers and content creators, businesses can reach a large number of followers ensuring that they engage their target audience… View Article
Digital transformationNewsSocial MediaStrategyTrends
Reaching casual gamers through mobile in-game advertising
The casual gaming industry has experienced an unprecedented surge in popularity, captivating a diverse range of demographics, particularly in the United States. This article delves into the potential of advertising in the casual gaming space, providing comprehensive strategies for creating effective advertisements. By examining successful campaigns, understanding potential challenges, and… View Article
ClientsNewsSocial MediaStrategy
Why Your Media Buying is Underperforming
A quick guide of the most common issues we see in paid media advertising Paid media campaigns seem like a commodity, with every vendor offering the same (indistinguishable) solution, and most brand managers having had at least one bad experience. This, plus the fact that many buyers work with an… View Article
NewsSocial MediaTrends
5 things we learned from Rex Woodbury
Rex Woodbury is a graduate of Dartmouth and Stanford. He has worked in different roles including as a Goldman Sachs analyst and is currently a partner at Index Ventures. We will be discussing 5 key takeaways from Woodbury’s recent B2B research report, “What Taylor Swift Can Teach Us About Business“.… View Article
NewsStrategyTrends
Cyber Monday: Planning for visibility and value ahead of the season
Cyber Monday is a critical day in the e-commerce calendar. Together with Black Friday it marks the beginning of the Christmas shopping season. According to the Adobe Analytics report, US consumers spent nearly $204 billion during the 2021 shopping season. This date is not only crucial to attract new customers… View Article
Digital transformationNewsPlatform updates
What are Retail media networks and how are they expanding to on-premise
Retail media networks are a form of digital advertising that is gaining popularity among retailers and brands. In essence, these networks allow brands to advertise their products directly to consumers while they are shopping online, leveraging the retailer’s customer data to create personalized and targeted ads. The growth of retail… View Article
NewsSocial MediaStrategy
TikTok best practices for audience impact + 3 trends for 2023
Once seen as a “dance platform” and “only for Gen Z”, TikTok has evolved to garner the attention of large audiences from all age groups and interests. From music to learning excel, there’s a trend for you. How brands connect with people within TikTok is changing. Below is an English… View Article
Digital transformationNewsTrends
Artificial Intelligence: a business opportunity and a force of change
How brands and marketing agencies can make the most of the AI revolution. In simple terms, Artificial Intelligence (AI) refers to the ability of machines and computers to perform tasks that typically require human intelligence, such as problem-solving, decision-making, and language understanding. To achieve this, AI systems are programmed to… View Article
ClientsNewsStrategy
The beginning of success: how to write a good creative brief
The lack of effective communication between brands and agencies when presenting a project, social media or paid media plan is commonplace. Vague briefs, or even verbal briefs miss critical information that often results in the agency not fully understanding objectives and generating delays and sub-par work. A fluid and professional… View Article
ClientsNewsStrategy
Best practices for Influencer Marketing for the US Hispanic and Latin America markets: our learnings
Millennials and Gen Z are social media savvy and want authentic communication from brands. This means advertising should only be a factor in the marketing toolbox. Content creators can provide an authentic and organic take on your brand, if done correctly. As marketing experts, we have been increasingly faced by… View Article
News
Double click on America’s Generation Z: social media, connectivity, and diversity.
As the first truly global generation, Gen Zs are deeply connected with the people and events around the world. They see life differently from their previous generations, with a unique set of priorities and tastes, and are entering a world that is, in itself, also different from the one in… View Article
News
TikTok’s engagement forces META to compete and change their algorithm: what’s the impact on feed and ads?
Messi is unconcerned about algorithm changes or who is leading the Meta vs. TikTok fight. Celebrities, influencers, and content creators with a large number of followers are oblivious to these issues. But for the more than 6 million companies that invest on advertising through any of Mark Zuckerberg’s Meta sites… View Article
News
Women’s History Month, brands and social networks: how to talk about it without falling into purple washing
According to a 5WPR study, 83% of millennials want brands to align with their values. So no wonder that brands have been more vocal about their purpose and goals for social, economic and environmental impact – but it comes with its set of challenges. Women’s History Month, a key time… View Article
News
Will NFTs and Blockchain reach the Hispanic audience or divide the market into the have and have nots?
From John Legend to Thalia. From Tom Brady to Paris Hilton. From the Coachella Valley Festival to the Superbowl. The list of artists, celebrities, brands, festivals, and events riding the NFT wave is getting longer by the day. The artist or brand, its popularity and reputation are some of the… View Article
NewsTeam
InPulse Digital Receives Award as One of the Top Social Media Marketing Companies in Florida 2021
InPulse Digital, a strategic digital advertising agency specialized in media, entertainment, and lifestyle has worked with some of the biggest names in the industry. We define the right strategy and team for each client. Based out of Miami, with offices in Buenos Aires and Mexico, most of the award-winning agency’s… View Article
News
The Streaming Wars: Who will lead the SVOD world? Netflix vs Disney vs Amazon
The streaming wars are changing the landscape and, as the race goes global, the need for innovation will be crucial. View Article
News
Should I Advertise on TikTok
TikTok is the app of the moment and the trend across teenagers, brands, and celebrities. We could say that Tik Tok is the new Vine, a platform where users create and share short looping videos , but it’s also generated a new multicultural phenomenon with its own language. View Article
Digital transformationTrends
Who are the “Generation Stream”, and how do they consume SVOD content?
With these latest changes, YouTube is looking to provide artists a more accurate scenario of their songs and the real volume of views. View Article
NewsSocial Media
In support of artists during the pandemic, YouTube releases new Analytics features.
With these latest changes, YouTube is looking to provide artists a more accurate scenario of their songs and the real volume of views. View Article
Clients
AMC Networks
The Challenge Launch the first Spanish language cooking SVOD solution in the US for the US Hispanic consumer. Increase leads and subscriptions through the website, Roku, Fire TV, and apps. Strategy Build awareness by creating fresh and engaging digital campaigns connecting Spanish speaking Latinos with their roots. Generate consideration through… View Article
NewsSocial Media
2019 Digital Advertising In Numbers
During 2015, digital advertising revenues reached $59.6 million, which is a 20% increase from last year’s numbers. View Article
Platform updatesStrategy
Instagram for your marketing strategy in 2019
Instagram has launched and is testing multiple new solutions to help businesses in different industries reach their audience. View Article
Team
Diego Prusky
Diego Prusky CEO, Chief Strategist & Founder For over 15 years, Diego Prusky has been a passionate digital and technology thought leader, having led the original InPulse agency growth at the helm of the digital evolution. With a particular focus on media, music, and entertainment, Diego has developed and executed… View Article
NewsPlatform updates
Four ways to use Snapchat for your digital strategy
With more than 300 million monthly active users, Snapchat can be a great tool to reach & monetize younger audiences for brands and publishers alike. View Article
Strategy
Your Own Instagram Strategy for Millennials
Millennials love Instagram, but what are they looking for? View Article
AnnouncementsNewsPlatform updates
The End of the Social Media Wild West Era
There are about 200 to 250 million monthly active Facebook users above the age of 18. View Article
NewsPlatform updates
How to use Instagram for your marketing strategy
Instagram is much more than just a social network. If you use it wisely, it can become a very strong ally for your job and become a valuable tool. View Article
ClientsPlatform updates
How to improve your business using WhatsApp
WhatsApp is the online instant messaging application (recently acquired by Facebook ) for mobile devices that has revolutionized the way we communicate with colleagues and friends. View Article
NewsPlatform updates
Facebook presents Instant Articles
Mark Zuckerberg did it again. Instant Articles is Facebook’s new tool for editors and media from all over the world View Article
NewsStrategy
YouTube SEO 101
The practice of SEO increases the quantity of of the traffic that you earn through the organic results in search engines. View Article
NewsStrategy
InPulse is now part of the growth that NBA has in Latin America
Since November 2015, NBA Latin America has official accounts on Facebook, Twitter and Instagram based on the social media strategy created by InPulse Digital . View Article
Clients
6 secrets to connect with millennials via social media
Find out all about the digital marketing strategies that will keep millennials engaged. 1. Sharing is all that matters. Millennials were born and raised in a culture where “sharing” is basically everything. According to data provided by eMarketer, almost 90% of Millennials are social media users in comparison to the… View Article
ClientsSocial Media
4 secrets to understanding Millennials’ social media behavior
Four digital marketing strategies to understand Millennials’ social media behavior. View Article
ClientsSocial Media
Instagram Ads: The potential behind the most engaging social media network of them all.
The social media network that is part of the Facebook Group, now allows all users to post ads. View Article
NewsPlatform updates
American Girl Fans: It’s time to make your own YouTube movie!
“Z’sCrew” is a first of its kind for the popular brand and connects the passions, interests and originality of American Girl fans View Article
NewsPlatform updates
Azteca America and InPulse Digital Unite to Give U.S. Hispanic Audience a True Multi-Screen Experience
The media giant and the social media agency develop an online strategy to be consumers’ companion before, during, and after their favorite shows View Article
ClientsStrategy
Introducing Live for Facebook Mentions
Facebook announced its latest live video feature today, Live for Facebook Mentions that allows people to connect with their favorite celebrities on Facebook and interact with them instantly. At InPulse Digital we included Facebook Mentions as part of Luisana Lopilato’s social media strategy, and now Live is also a part… View Article
ClientsStrategy
8 Steps to Build a Successful Social Ads Campaign
Everything You Always Wanted to Know about Social Ads, but Were Afraid to Ask View Article
NewsSocial Media
Next-Level Social Media for cable network: E! Online Latino
Social Media Strategy to monetize E! Online Latino based on Next-Level Social Media Objective: Generate brand interest in being a part of the network’s online content. Strategy At InPulse Digital, we have been working on the social media strategy for cable network E! Online Latino for a few years now.… View Article
Trends
Hispanic Car Buying Habits 101: the keys to understand them
6 reasons why US Hispanics are the most coveted target for automotive brands The U.S. automotive market is going through changes in response to consumer groups and their specific needs. Among the diverse consumer groups driving these shifts, the Hispanic community in the United States stands out as a particularly… View Article
NewsSocial Media
Next-Level Social Media for independent artists: Marco Antonio Solís
Strategy to monetize his Facebook fan base based on Next-Level Social Media Objective: Help sales of the singles “La Pirekua Michoacana”, and “Navidad Sin Ti” on iTunes during the week of the release, so the music service positions them higher on the ranking. Strategy To improve the brand image for… View Article
News
How does Facebook Mentions work?
The latest tool for social media strategies Facebook developed a new app to help celebrities and athletes connect with their fans. More than 800MM people follow celebrities and athletes on Facebook. According to Mark Zuckeberg’s company, 30% of its users read the news on the social network that works as… View Article
NewsStrategy
4 steps to an effective social media strategy
The Hispanic social media agency’s own method for online success At InPulse Digital, the Miami-based digital marketing agency, we use our Next level Social media process to create successful digital strategies. BUILD STRATEGY: A recurring comment when working with clients is we get their brand. This does not happen by… View Article
ClientsPlatform updates
Facebook Instant and Snapchat lead the race for people’s attention.
After the death of traffic, the void is replaced by instant news. News is delivered faster and in larger numbers than ever before. Users don’t want to wait, or even click. How is the media industry adapting to catch their attention? Facebook Instant and Snapchat. The Death of traffic Social… View Article
NewsPlatform updates
InPulse Digital beats Facebook’s algorithm
What is the Facebookgeddon and how to overcome it A few tips to improve engagement To improve performance for our client’s social media campaigns, our Latam social media team applies our Next-Level Social Media strategy. One of its main components is to improve engagement, meaning the percentage of people who… View Article
News
How to generate real Social Media experiences
Through Social media strategy, a 35-year old character is back in the lives of girls and moms alike. The Strategy For the past year, I’ve had the luck and privilege of working in the Social Media strategy as community manager for Strawberry Shortcake in the Hispanic market. This character was… View Article
News
The future of music in the eyes of teenagers
InPulse Digital at the Billboard Latin Music Conference By Elisabeth Bohlmann, VP Client Services at InPulse Digital As part of the events at the Billboard Latin Music Conference, I was invited to be a part of the Sessions1on1, sharing my experience in Social Media working for InPulse Digital Marketing Agency… View Article
News
How to do Social Media for NPO: Corazón de Vida
InPulse supports NPO Corazón de Vida’s During the upcoming months we will be supporting the digital and social media strategy for the NPO, Corazón de Vida. Located in Baja California, the organization works with orphans or underprivileged children, providing a home and education. For this Project, the US Hispanic Digital… View Article
News
Instagram verifies influencer Luisana Lopilato’s Official account
The Argentine actress/model’s influencer potential, backed by InPulse Digital US Hispanic Digital Agency work, got Instagram to verify her account. Luisana is now one of the very few personalities in her country to receive such status in the social network. Planning and creation of strategic content, constant involvement in the… View Article
News
Wematch, leader in sports business, gets InPulse Digital to help sell Copa America Centenario 2016.
More and more, brands are looking to become a part of people’s experiences, and soccer is one of them. 2016 marks the 100th anniversary of Copa America, and a special edition will be held in the US, with national teams from the Americas will battle to see who is the… View Article
News
#Dressgate: What is successful content in Social Media?
Between Thursday night and Friday morning, chats, offices’ water coolers and, especially social media, shared the same trending topic: #TheDress. A simple image of a women’s dress, that ended up not being so “simple” after the Team White/Gold vs Team Black/Blue debate took over, with people changing their usual morning… View Article
NewsTrends
InPulse at Natpe 2015: the TV reinvents itself and spreads everywhere
InPulse was at NATPE 2015, one of the most important events in the TV and broadcasting industry, which took place in Miami. Gathered there, were heavyweight production companies, cable channels, and online platforms, to discuss the future: the industry is no longer the same, and these are some of the… View Article
News
Marco Antonio Solís is “King of Social Media”
2014 was a great year for Marco Antonio Solís in many ways. He released his new album “Gracias Por Estar Aquí” and hit singles, he played massive shows throughout Latin America, and he earned a new Latin Grammy for his song “De Mil Amores”, but above all, he keeps displaying… View Article
Digital transformationTrends
InPulse Digital Diego Prusky @ CNN Encuentro
The US Hispanic Digital Agency‘s Founder & CEO sat down with CNN en Español’s Camilo Egaña to talk about the trends to create successful social media strategies, the importance of working professionally with influencers as a marketing tool for brands and working with celebrities to monetize their social media channels.… View Article
News
Two Singles and millions of happy fans
Marco Antonio Solís is known for writing ballads that make listeners fall in love with every note. For the Holidays, “El Buki” released two new singles recorded live at the Plaza de Toros in Morelia, Michoacán. “Navidad Sin Ti” and “La Pirekua Michoacana” will be part of his upcoming CD/DVD… View Article
News
Resurrection campaign
At InPulse Digital Marketing Agency Miami, we take our client’s releases very seriously. That’s why, for the new season of AXN’s show “Resurrection”, we designed and implemented a Facebook Tab purely focused on the content, taking the TV series next-level social media. The action consisted of asking different questions about… View Article
News
InPulse Digital covers the 2014 Latin Grammys for Sony Music Latin
The award show is one of the year’s highlights for the entertainment industry. This 15th edition was celebrated in Las Vegas, where the biggest stars got together to receive the awards and showcase their talent. In these events, the fans do not want to miss a thing their idols do.… View Article
News
Frutillita: Connect with parents to engage kids
Getting kid’s attention is easy when you have the attractive and appealing content. A year ago, InPulse Digital was chosen to improve Frutillita online presence. This is a new version of the 90’s classic. The initial goal was to boost the brand identity among children through their parents, seeing that… View Article
Digital transformationNews
InPulse pioneers Digital Marketing in Uruguay
“So, what is it that you do?” It’s very common question for those who work in digital agencies today. In Uruguay, the first digital agencies saw an opportunity abroad: the US, México, Asia, and some countries in Latin America. The Uruguayan client is not ready to dive into the digital… View Article
News
Luisana Lopilato join “Chat on Facebook HQ”
Actress, model and InPulse Digital client, Luisana Lopilato took part in the Facebook Chats event held in the social network’s offices in Argentina on Thursday 21st. Joined by our team, Luisana talked about a variety of topics, ranging from her work to her success in social media (she passed the… View Article
News
Overcoming the fear of screwing up
It is not news that digital communication is a highly competitive and intensely fierce sector to work in. Social Media is a whole world on its own, with its own requirements and rules. If you are one of the lucky ones who work in this industry, you can relate to… View Article
Digital transformationNews
Don Draper Is Dead: Real-Life examples of Real-Time digital marketing
Long gone are the times when advertising was ruled by the Don Drapers of the world. Those advertising wizards would not stand a chance in today’s high-speed digital marketing world. In an age when the user has the breaking news before traditional media, these well-groomed suit-wearing playboys would arrive with… View Article
News
Luisana Lopilato Celebrates 3 Million Fans with Michael Bublé
Actress, model, businesswoman, and InPulse client Luisana Lopilato has a unique and personal connection with her fans, which our agency has helped nurture, with campaigns that have also dramatically increased the follower count. Her official Facebook Page recently reached over 3 million fans and Luisana decided to celebrate in a… View Article
Clients
Luis Suárez inspira a desarrolladores en el ciberespacio
La Copa del Mundo dejó de ser un evento exclusivamente futbolístico y si antes era el rating de la televisión la prueba de su éxito masivo, hoy las redes sociales se encargan de demostrar que el fanatismo se vive minuto a minuto. Según un informe de Cisco, la transmisión de… View Article
News
Rafa Márquez scores a big goal and 10 thousand new followers
The Mexican national team has secured its place in the round of 16, thanks to a great performance which included a goal from InPulse Digital client, Rafa Márquez. On top of what he did on the pitch, our efforts helped the Kaiser get 10thousand new followers on Twitter in just… View Article
News
How Design & Technology Made me Switch Banks
For the last 15 years I’ve been using a regional bank (top 50 in US by assets, top 10 on Forbes 2014 America’s Best Banks ) for my personal and then business accounts. They have great customer service and are large enough to have good security measures for online banking… View Article
News
How to Monetize Sports Using Social Media
InPulse in conference in New York City Our CEO, Diego Prusky, presented at the 5th Annual Sports Business Summit, organized by LatinVision Media, as part of the Panel 2: “How to Monetize Sports Using Social Media”. Follow the link and grab the presentation: Download View Article
NewsTrends
Social Media is not Community Management!
“The social media strategy is all taken care of, we already have a community manager”. In some shape or form, we hear this a lot, from brands as well as agencies, and not only from small ones. What brands need before the community manager, is a specific and detailed Social… View Article
News
The Red Carpet Season left an espectacular performance.
During the Oscar’s Red Carpet’s coverage, E! Online Latino tripled its Social Media numbers, especially in Mexico and Brazil. InPulse Digital contributed a great deal towards achieving this goal. In this way the first part of the Red Carpet Season ended. The second part will officially be closed on August… View Article
Trends
Top 50 Latin Music Stars in Social Media
Over the past decade, Latin music has transcended borders, becoming an unstoppable force, in the global music industry. From catchy rhythms to heartfelt ballads, these melodies have not just captivated Spanish-speaking audiences, but have also won over listeners worldwide. A clear indicator of this phenomenon is the rise of stars… View Article
News
9 millones de fans
InPulse Digital, comenzó con muy bien pie el 2014, con grandes éxitos para sus clientes como es el caso de la Luisana Lopilato, quien superó los dos millones de fans en Facebook, mientras que E! Latino Online alcanzó un gran número, y Marco Antonio Solís superó los seis millones de… View Article
News
How to reach US public from Uruguay
After their Grammy nomination in 2013, CAMPO came up with a challenge for us to solve: few people knew about the group in the United States, where the award show was to take place. InPulse Digital solution was to welcome the public on board of a spaceship that was designed… View Article
News
Facebook declares war to irrelevancy
Last month, Facebook has made an announcement that shook the world of marketing and continues to do so today. The Social Media giant has declared a -in many people’s opinion, well-deserved- war on irrelevant content that shows up on users’ newsfeeds across the community. A lot has been said, and… View Article
News
Alex Morgan, soccer and Social Media star
A few days ago, US Women’s Soccer gold medalist in London 2012, Alex Morgan, announced her engagement to Mexican MLS player Servando Carrasco on social networks. The image got 7K retweets and 17K favorites on Twitter, and 54.5K “Likes” and 3.36 comments on Instagram. After her latest social media success… View Article
News
The miracle of Social Media: Jerry Christmas to all
It is often that we are faced with shocking news of disappearances, abductions and kidnappings. They always seem to cause an impression on people, bringing communities together. This was the case of 10 year-old, Jerry Pfeifer, who almost a year and a half after being abducted by his mother, Maria… View Article
News
Bic Graphic received the award for best website in Mexico
Our relationship with BIC, one of the biggest pen and other disposable consumer products brands in the world, has reached a new milestone. The company, which for 5 years has trusted InPulse, asked us to create their new website. The site went online last April after dedicating long hours into… View Article
News
E! Online Latino: How social media helped consolidate a transmedia experience
For over 2 decades E! Entertainment has been the undisputed king of cable TV when it comes to entertainment, showbiz and pop culture news. It’s two decades in which we’ve seen countless media outlets come and go, in many cases, due to lack of ability to adapt to change. E!… View Article
News
The online grocery store now has added value: for the off-life
As a true part of their community, our clients at TheEasyMarket.com are always talking about providing their customers with the easiest way to do their groceries online to save money and time to spend on the more important things in life. That’s why the NY supermarket asked us to take… View Article
News
Mexico’s Rafa Marquez draws a winning play for his fans
The former Barcelona FC player is on a roll. He’s back on Mexico’s national team and he’s getting massive support from his fans, who recently broke the 1 Million follower mark on Facebook with the help of the InPulse Digital team. To celebrate, we proposed a special idea to help… View Article
News
How to provide service in health marketing
It’s a reality. Digital marketing and branding today are all about the experience, about setting up the audience for a situation in which it will be actively included. But how do you approach your public when there is a responsibility involved? Well, you might want to start by thinking about… View Article
News
No Te Va Gustar es la primera banda uruguaya verificada por Facebook
Se trata de una certificación de autenticidad de la Página que Facebook utiliza para diferenciar a los perfiles oficiales de figuras públicas, artistas y personalidades de renombre, de aquellos creados por fans a modo de tributo, o simplemente haciéndose pasar por los verdaderos. Es una etiqueta muy usual en los… View Article
News
Familia de Circo is looking for new talent
The MTV Tr3s reality show “Familia de Circo”, starred by the Vázquez family, is looking for new talent. InPulse Digital created an app for their website in which users are invited to prove themselves as Trapezists, Clowns, Wizards or Lion Tamers. The action includes a simple quiz which will define… View Article
News
No Te Va Gustar: How to sustain independent growth through digital media planning
When you think of an independent band in tiny Uruguay, you don’t necessarily think about Grammy, MTV Awards, and MTV Europe Awards nominations, ongoing tours throughout the US, Mexico, Panama and Peru, and over 1.6 million fans on Facebook, but that’s all true when it comes to InPulseDigital’s client, No… View Article
News
What’s going on @InPulseDM
In this new section we’ll tell you about all the new stuff we have going on, like you would tell an old friend who you just run into in the street. Here it goes! As usual we’re doing a lot of work for our music and entertainment industry clients, new… View Article
News
3 Million fans for Marco Antonio Solís got our Account Director a bit greedy
We’ve been working with Marco Antonio Solís for a few months now, and lately we’d been intensely promoting the release of his single “Tres Semanas” and his role as a coach in the show La Voz: México. All this hard work paid off when a couple of weeks ago, we… View Article
News
Helping the UNICEF cause with #BabyBuble’s Diary
When celebrities have babies it always makes the news, but it’s not every day that the notoriety gets put to good use. That’s what we thought when Argentine actress/model Luisana Lopilato told us she was having a baby with her husband, Canadian singer Michael Bublé: let´s not only focus on… View Article
News
Our 6 secrets to creating killer Facebook apps
If you are thinking that a Facebook App is the right approach for your brand, you should have a clear idea of what you want to achieve. Whether you want to generate a database, run a contest, or associate your brand with a great experience for the user, the last… View Article
News
Helping the Hispanic community make the most out of Obamacare
Healthcare and medical insurance has been a major issue in the US for years and for many, the Affordable Care Act is a major breakthrough in the subject. InPulse Digital has joined Univision’s “Hola Doctor” social media team to help inform the Hispanic community about general health issues, and inform… View Article
News
Make the Cover with Maite Perroni
To promote Maite Perroni’s latest single, “Tú y Yo”, from her upcoming album “Eclipse de Luna”, InPulse Digital created a Facebook App sweepstakes directly linked to the single’s video on YouTube. Besides her singing career, this true artist has acted in many renowned soap operas which have earned her awards… View Article
News
InPulse Digital en el Social Media Day Uruguay
Con la inspiración del evento que realiza todos los años el sitio Mashable, La Universidad ORT Uruguay organizó el primer Social Media Day en Uruguay. El encuentro se llevó a cabo el 24 de julio, con 16 speakers de Uruguay y Argentina, como Pablo Buela (fundador de PIMOD), Agustín Ferrando… View Article
News
UNICEF and Luisana Lopilato launch an online application with pregnancy information
UNICEF and model/actress Luisana Lopilato premiered “Baby Bublé’s Diary”, an online application with information and tips for a healthy pregnancy. Using this this platform, Luisana – who’s expecting her first baby in August – will share her own experience with the online community and will promote a healthy pregnancy for… View Article
News
Mini Buble’s Diary for Luisana Lopilato and Unicef
Mini Bublé’s Diary, an online application we created for Luisana Lopilato with UNICEF’s support, is now online. It took over three months worth of hard work from a great team which included project managers, designers, developers, contents and community managers. InPulse Digital has been Luisana Lopilato’s digital agency for over… View Article
News
E! Online Beauty Day
“We women always want to be fabulous and have a good time”. Under that banner, E! Online Latino and Illumina Color by Wella decided to join forces for the “Beauty Day” contest, and at InPulse Digital we translated it to their Facebook Page, which the digital agency manages. El network… View Article
News
Tan Bionica brings their radio success to your Smartphone
The hottest band in Argentina and most of Latin America today, celebrates the release of their brand new album, “Destinologia”, with and app for Android and iOS. InPulse Digital was in charge of creating the application that will allow their millions of fans to follow their idols’ every move and… View Article
Strategy
Las 5C’s del Marketing Digital para las empresas
Por Diego Prusky* Con el crecimiento de InPulse Digita aprendí algo difícil para quienes dirigimos empresas en expansión: lo que nos hizo llegar a donde estamos no nos llevará a donde queremos ir. Conociendo a miles de personas y cientos de empresas en los últimos años, aprendí cuáles son los… View Article
News
Rafa Márquez global fans
In a time when athletes have become world-wide brands, it is essential to give their followers all around the globe, a sense of belonging and importance that helps build loyalty towards that brand. For Rafa Marquez, a two-time European Champions League winner, an idol for the mythical F.C Barcelona, and… View Article
News
An app that focuses on the audience
Being a multicultural agency is not only about thinking outside the box, but also about analyzing the nature of the audiences and detecting unique aspects that can be enhanced. Such was the case of the recent Facebook App InPulse Digital now created for the bachata singer and Dominican celebrity J’… View Article
News
Easter time with Luisana Lopilato and Michael Bublé
It’s impossible for everyone to have a picture with Luisana Lopilato… Or is it? Well, we found a way last Easter with a special app for the actress’ 1.3 million Facebook fans in her official account, which InPulse manages. And it was a success. The app allowed more than 5… View Article
Clients
The multi-screen world
The era when the whole family gathered around the TV to watch the 8PM series is now a vintage image. For some retro lovers, the TV will, at most, soon serve a decorative purpose in the kitchen. According to Google that is. In a study published by the web giant… View Article
News
The success case of Rafa Márquez
When the opportunity to work in the marketing and communications strategies for Mexican Football/soccer player Rafa Marquez came up, there was a second of silence in the office. The silence was because Rafa, former Barcelona FC star and Mexican national team captain had suffered a serious injury in previous weeks… View Article
News
Win an online contest
How do you make a band win a Facebook contest? Colombian rock band 69 Nombres wanted to win Smirnoff’s “Bands Live at Nest” contest and at InPulse Digital we said: Let’s go for it! For a month, 8 local bands competed in the “Bands Live at Nest” Smirnoff App, for… View Article
News
New! SportsOhSports
A new dynamic, effective and measurable service that creates, manages, moderates, and monetizes sports-related social media presence. InPulse Digital has teamed up with LatinVision Media to launch an online service that will make sport brands and athletes an online celebrity. SportsOhSports creates social media presence, implements interactive websites along with… View Article
Clients
InPulse makes Facebook’s “Hall of Fame”
InPulse Digital Marketing submitted three of its latest projects to Facebook Studio’s call for entries. The premise was “inspiration”, and we know that InPulse has lots of it! Here are the three campaigns that are now part of digital history. Secret Kiss Focusing on a teenage audience, InPulse reminisced about… View Article
News
5 Core Tips to get the most out of your FB Ads campaign: SGK success case
When the agency of one of the largest non-profit organizations came to us for a boost to their Hispanic Facebook page, we saw an opportunity to connect with Latinas on a personal level. We were able to take the page from a couple hundred to eleven thousand followers and reached… View Article
News
Danilo Rosero captivates his fans´s looks
Danilo Rosero is a promising singer hailing from Ecuador who recently had a hit with his unique version of the 70’s classic, “Esos Ojitos Negros”. For its release, Rosero’s team asked InPulse Digital to come up a marketing initiative that was both, very creative, and highly viral. With this in… View Article
News
InPulse Digital welcomes: Luisana Lopilato
We welcome our new clients and thank them for their trust in the quality of the work we do to Get the Audience for them. Here they are, our newest clients! Luisana Lopilato: With 1.5 million Twitter followers, this Argentinean model, actress, singer, entrepreneur, (Mrs. Michael Bublé) is preparing to… View Article
Clients
Brando: Diego Prusky
The January edition of Argentina’s Brando Magazine dedicated a feature to analyze the current relationship between artists and their labels, and the new role brands are playing in a developing business model that tries to adapt to new consumer dynamics derived from the transformation of digital media. As a leading… View Article
ClientsTrends
Ten thoughts of a contemporary junkie: clear highways and dead ends in tech, bussiness, audience & politics
Some people are tech junkies, others are political junkies. View Article
News
Success Case: Chino & Nacho’s “Supremo” is a hit among online fans in the US and Latin America
In less than two months, the online campaign for the release of the Venezuelan duo’s sophomore album “Supremo” got over 70,000 views to its main landing page, with about 65% of those views coming from the US, a new market for the artists. The concept was to allow Chino &… View Article
Clients
Billboard Q&A with InStyle Digital Marketing’s Diego Prusky
On the October 29th issue of Billboard Magazine, the digital agency’s president Diego Prusky talked about its successful campaign for Maná, surviving and blooming during the economic downturn and InPulse Digital work methodology. “Maná received about 150.000 on a landing page[…] 50,000 clicks to iTunes U.S.”, said Prusky regarding InPulse… View Article
News
580% increase on a Facebook Page’s “Likes” in 3 months
A few months ago, a long-time music label client of InPulse Digital, asked the digital agency to run a campaign intended to increase the label’s Facebook fan base, and to integrate this concept into future campaigns implemented for their artists. After analyzing the potential audience and the reach of their… View Article
ClientsTrends
#Election2012: 5 aspects that changed the way we do politics forever
#Election2012, #VoteObama, #VoteRomney, #Ivoted: Political campaigns had to learn a whole new language: hashtag, trending topic, memes and so on. The 2012 US presidential elections found both candidates fighting for a very special spot, the one at the top of the social media mountain. So what can we learn from… View Article
News
‘No Te Va Gustar’ set out to leave their mark on the US and European markets
InPulse Digital clients No Te Va Gustar have come a long way since their days as a small indie reggae-rock band playing clubs. The independent spirit is still there, but they’ve traded the clubs for arenas and after becoming one of the most popular bands in South America, they are… View Article
News
Los Tigres del Norte social site for their MTV Unplugged
“Los Tigres del Norte & Friends – MTV Unplugged” is a huge success, and InPulse Digital assisted with a creative interactive site packed with excusive content and goodies. The DVD features special appearances by stars like Juanes, Paulina Rubio, Calle 13, Zack de la Rocha, Diego Torres and Andrés Calamaro… View Article
News
Digital Marketing for the iPad generation
“How do I reach the new generation, those kids who were pretty much born with an iPad in hand?” and “What language do my consumers speak?” are two of the questions our clients are asking today. In fact, these are the two main change factors in our line of business… View Article
InPulse Digital welcomes Santaye, bachata’s latest revelation!
With a soulful voice, magnetic personality and timeless beauty, Santaye is quickly positioning herself as one of the newcomers in the Latin music world to keep an eye on. Santaye’s debut single “Indomable” quickly broke into Billboard’s top 40 chart with a style some have called a mix between Beyonce… View Article
The Uruguayan Music Cluster trusts InPulse Digital their new site
The UMC brings together businesses and institutions related to the music industry, with a clear goal in mind: to strengthen the resources of this vital sector of Uruguayan culture while enabling it to grow and expand internationally. The “Uruguayan Music Portal” will be designed and implemented by InPulse Digital as… View Article
InPulse Digital + Maná = 6000 app installs in 48 hours
Mexican rock icons Maná are back with “Drama y Luz”, their first studio album in 5 years, and InPulse Digital implemented a full-blown online campaign according to such an event. The digital agency created a whole interactive world intended to immerse fans in to the magical universe of the new… View Article
Clients
InPulse Digital nominated for Billboard’s Music Marketing Awards!
The digital agency’s “Share to Unlock” campaign for UMLE and Marco Antonio Solis has been nominated in the Best Online or Social Campaign category. Our team implemented an attractive interactive landing page which offered fans exclusive content once they shared the campaign, making it quickly go viral, not only among… View Article
InPulse Digital clients win 16 out of 37 categories at the 2011“Lo Nuestro” Awards!
Almost half of the awards handed out by Univision during their annual Premios Lo Nuestro ceremony to honor the best in Latin Music, went to clients of the digital agency. Some of the winners were favorites in their categories and won more than one award, like Juanes, Jenni Rivera, Enrique… View Article
InPulse Digital gets some strong buzz going for new artist, Rakel
The Landing page created by the digital agency for the release of this young Colombian up-and-comer’s debut album, “Sueños Orgánicos”, has accounted for over a thousand registrations in just a few days, an outstanding number for a new artist. The campaign includes the weekly giveaway of 5 iPod Shuffles during… View Article
Music
InPulse + @Juanes = 30,000 clicks
As a comprehensive digital agency, we designed a multi-level strategy including several online actions such as grassroots campaigns, email and SMS blasts, splash pages, online stores, and Facebook Tabs. The campaign, which was mainly US-aimed, got the Colombian star some great results in this new market, so difficult for any… View Article
Trends
A 60% drop in direct traffic: a success story?
After six months working with InPulse Digital, one of our clients was experiencing a 60% drop in direct traffic to its web site. However, analyzing the numbers, users didn’t just fade or stopped visiting. They simply came from some place else: search engines. What did we do? We worked intensively… View Article
InPulse Digital & Tito El Bambino: together again, with new site, for "Invencible" release
The fruitful relationship between the digital agency and Puerto Rican singer Tito El Bambino has hit yet another milestone with the recent release of his new album, “Invencible”. After creating his two previous website and managing the online promotion efforts for the release of the hit album, “El Patrón”, the… View Article
USA Mortgage trusts InPulse Digital their social media needs
After 10 years as the leading mortgage service provider in Missouri, USA Mortgage has decided to expand into social media: given InPulse Digital proven expertise in managing social media campaigns and strategies for major organizations, businesses and music acts, it was the obvious choice. InPulse Digital is training the USA… View Article
InPulse Digital gets the audience! Our clients are all over the Billboard Awards!
We’re not ashamed to say we were very proud when Billboard announced the list of nominees. Between artists and labels, our clients got a whopping 99 nominations. We had at least one client nominated in 49 out of 54 categories, with 6 categories in which all the nominees were InPulse… View Article
Clients
InPulse Digital gives Buick a sharp-looking interactive tool for a sharp new car
InPulse Digital designed and implemented the interactive tool as a fitting counterpart to the luxurious and powerful design of the legendary car-maker’s new 2011 Regal. The tool allows users to create their own custom Buick ad, choosing the background, different views of the car, different logos and even choose between… View Article
Balboa Records website grows 450% in 12 months
Just over 12 months ago, Balboa Records, the largest independent latin music label in the US, hired InPulse Digital for the development of their Spanish website and ongoing maintenance of online communications. InPulse Digital created a brand new site as well as new tools including MySpace, Facebook and YouTube channels.… View Article
InPulse Digital and Marco Antonio Solís in a new success story
His new album debuted at #1 on Billboard and, with a strong online campaign by the label and InPulse Digital, got remarkable online sales for the genre. It’s no surprise that Marco Antonio Solis’ new album is a success, or that his fans sell-out every one of his concerts in… View Article
Case Study: RBD Official site receives 100,000,000 page views in a year
RBD was a Latin-Grammy nominated Mexican pop group that gained popularity from Televisa’s teen drama series Rebelde. RBD sold over 15 million albums worldwide in four years since their formation according to EMI. The band was officially formed on November 30, 2004 and announced their separation on March 10, 2009.… View Article
Case Study: EMI Music Latin America
The problem: Need to implement a Digital Marketing / New Media strategy from the ground up in multiple countries and three languages. Solution: InPulse’s Web FactoryTM Services and methodology established a set of standards and procedures for the creation of Country Portals, Label Portals and Artist sites. The time to… View Article
Clients
International awards
InPulse Digital has received the following awards: 2006: One of our sites was amongst four sites to receive special ‘Arroba de Oro’ awards. ‘Arroba de Oro’ looks to recognize the web sites that best contribute to the development of the Internet in the Hispanic market. This was the first edition… View Article
InPulse Digital helps indie-rockers NTVG conquer new markets
After their success in the neighboring Argentinean market, Uruguayans No Te Va Gustar and growing indie label PopArt, set out to expand into other Latin American markets, with the release of the studio album “Por Lo Menos Hoy”. The band and management relied on InPulse Digital, as the leader in… View Article
InPulse now joins BIC for the BICentenial celebrations
Mexico celebrates 200 years of independence and BIC once again came to our interactive agency to help them create a patriotic-themed campaign to encourage business executives to buy Mexican-made products with huge discounts. The fruitful business relationship between BIC and hispanic social media agency InPulse Digital began with the development… View Article
Dulce María takes our #esinevitable campaign to her performance at Premios Juventud
Dulce María was the closing act of Premios Juventud on July 15th in Miami, where she took on the stage for an upbeat rendition of her first single “Inevitable”, from her debut solo album “Extranjera”. To accompany her show, background screens displayed countless tweets from fans as part of InPulse… View Article
Hispanic social media agency Contributes to SRP’s Quest for Energy Efficiency
Hispanic social media agency InPulse Digital is collaborating with Salt River Project (SRP) to achieve the company’s mission of obtaining energy efficiency. SRP is United States’ third-largest public power utility and one of Arizona’s largest water suppliers. It serves more than 925,000 electric customers in the greater Phoenix Metropolitan area.… View Article
InPulse Digital Takes Jencarlos Canela to the top
InPulse Digital is proud to announce Jencarlos Canela’s success story as one of this year’s highlights. The interactive agency designed and led a comprehensive online marketing campaign to promote the Cuban-American actor and singer’s debut album, “Búscame”. The customized strategy included a brand new web site to support the artist’s… View Article
How to monetize Facebook: independent musicians
During 2014, hispanic social media agency InPulse Digital planned and executed a comprehensive organic social media strategy, aimed at fan & engagement growth for the regional Mexican superstar, Marco Antonio Solis. Our efforts resulted in 8.3MM new fans, an engagement of 58MM, and 725MM people reached, with no budget allocated… View Article
Marco Antonio Solis / Success Case
During 2014, InPulse Digital planned and executed a comprehensive organic social media strategy, aimed at fan & engagement growth for the regional Mexican superstar, Marco Antonio Solis. Our efforts resulted in 8.3MM new fans, an engagement of 58MM, and 725MM people reached, with no budget allocated to media spending. Marco’s… View Article
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